Lifecycle & Digital Growth Marketing Manager

The role

You will own lifecycle marketing programs that guide prospects, trial users, customers and post-purchase users through the digital buyer journey. You will also manage the relationship with the digital agency on paid search, paid social and display campaigns.

What you will do

• Own the strategy and execution of lifecycle marketing programs across prospect, trial, customer and post-purchase journeys
• Own lifecycle email marketing and automation using HubSpot or similar platforms
• Own in-app lifecycle communications and notifications using Pendo or similar platforms
• Identify customer segments and build targeted programs by lifecycle stage, product usage and business size
• Define product usage signals that trigger either a lifecycle program or a handoff to inside sales
• Partner with Customer Success on digital churn-mitigation and upsell campaigns
• Manage the day-to-day relationship with the digital agency on paid search, paid social and display campaigns
• Tailor acquisition strategy for self-serve buyers and for small business leads
• Own planning and delivery of lifecycle and digital growth initiatives, with clear reporting on priorities, progress and blockers
• Own performance measurement and optimization of programs, working with Revenue Operations on reporting

Required qualifications

• 7+ years of B2B marketing experience
• Significant experience in customer lifecycle marketing, digital marketing, paid media or related disciplines
• Experience marketing to small businesses and to self-serve, product-led audiences
• Familiarity with inside sales motions, including lead qualification, handoff and follow-up
• Hands-on experience with marketing strategy and execution, customer engagement, testing and analytics
• Strong understanding of customer segmentation, product usage data, behavior-based marketing and lifecycle strategy
• Strong analytical skills to turn data into insights and measurable improvements
• Ability to manage cross-functional marketing initiatives from strategy through measurement
• Ability to operate independently as a senior individual contributor
• Strong written communication, organization, adaptability and project management skills
• Experience with AI-powered marketing tools and willingness to develop skills as technologies change

Nice to have

• Experience within a PLG or freemium/free-trial SaaS model

Before you apply

• Intellistack is an equal opportunity employer

About the company

Intellistack provides no-code productivity solutions that help teams build custom forms, automate document generation, capture eSignatures and streamline data-driven processes. Its team describes itself as builders who move fast and are powered by people and AI.