Business Analyst

The role

You will lead analysis for the digital self-serve SaaS business focusing on SMB customers. You will connect marketing, website, product, billing, and customer data to understand customer discovery, purchase, adoption, and growth.

What you will do

• Build and maintain a scorecard covering traffic, acquisition spend, signup, purchase, activation, new customers, and new ARR
• Analyze performance by channel, campaign, customer segment, and cohort
• Identify friction in the website, pricing, signup, checkout, and early product experience
• Track customer and ARR retention by cohort, product, contract term, health, and segment
• Combine product use, support, billing, and engagement signals to identify customers at risk
• Identify and size opportunities for seat growth, upgrades, cross-sell and upsell
• Use SQL and Databricks to develop customer-level analyses
• Build dashboards and forecasts to show performance across the self-serve customer journey
• Evaluate experiments, automated journeys, and agentic programs
• Surface qualified digital intent signals for sales teams

Required qualifications

• 4+ years of experience in business intelligence, growth analytics, product analytics, or a related analytical role
• Strong SQL skills
• Experience analyzing customer-level data in a cloud data platform such as Databricks
• Experience with digital funnels, product event data, cohorts, dashboards, and experiment measurement
• Working knowledge of SaaS measures including ARR, GRR, NRR, churn, expansion, customer acquisition cost, and lifetime value
• Ability to explain findings in clear business terms

Nice to have

• experience in digital self-serve or SMB SaaS
• Pendo or a similar product analytics platform
• Zuora
• Salesforce
• web analytics
• a BI tool
• Churn or expansion propensity analysis
• pricing measurement
• evaluation of automated customer journeys

About the company

Intellistack is a provider of no-code productivity solutions that help teams build custom forms, automate document generation, capture eSignatures, and streamline data-driven processes.