Product Marketing Lead

The role

The Product Marketing Lead will own company and product positioning, messaging, and narrative development. You will lead product launches and build sales enablement materials to establish Variance as a category leader in AI-powered risk mitigation.

What you will do

• Own company and product positioning, messaging, and narrative development
• Lead product launches and bring new capabilities to market
• Build sales enablement materials including pitch decks, one-pagers, objection handling, and battlecards
• Develop customer stories, case studies, and proof points
• Partner with leadership on category creation and strategic communications
• Conduct market, customer, and competitive research
• Shape website copy, campaign messaging, and other external-facing materials

Required qualifications

• 4–8 years of experience in product marketing, strategic marketing, or founder’s office / GTM roles at high-growth B2B SaaS companies
• Ability to distill complex technical products into crisp positioning and messaging
• Experience owning product launches, sales enablement, customer-facing collateral, and competitive intelligence
• Strong commercial instincts and an understanding of enterprise buying motions
• Ability to work cross-functionally across product, sales, design, and leadership
• Excellent writing skills across website copy, decks, case studies, and thought leadership
• Comfort operating in ambiguity and building the function from 0 to 1
• Bachelor’s degree or equivalent practical experience

Nice to have

• Familiarity with AI/ML, infrastructure, security, fraud, compliance, or risk markets

Benefits

• Platinum medical, dental, and vision coverage
• Unlimited PTO, sick leave, and parental leave
• $100 monthly wellness stipend
• Free lunch and dinner daily
• 401(k) plan

About the company

Variance uses disruptive technologies to solve complex problems with safe and effective AI. The platform helps fraud, Trust & Safety, and Risk & Compliance teams reduce time spent on repetitive manual reviews and investigations.