Head of Marketing

The role

The Head of Marketing will lead and develop the marketing organization. This person will build account-based marketing strategies and partner with Sales to accelerate pipeline and customer expansion.

What you will do

• Lead and develop the marketing organization
• Provide strategic direction, prioritization, coaching, and career development for the team
• Build and scale an account-based marketing strategy for enterprise sponsors and strategic partnerships
• Partner with Sales to develop integrated campaigns
• Shape product marketing strategy and develop internal expertise
• Develop customer marketing programs to increase adoption and create advocacy
• Establish marketing goals, metrics, and operating rhythms
• Work cross-functionally with Product, Customer Success, Strategy, and Executive Leadership

Required qualifications

• Experience leading B2B SaaS marketing at a high-growth company selling complex enterprise solutions
• Proven success building and scaling account-based marketing programs for large strategic accounts
• Deep product marketing expertise in positioning, messaging, and go-to-market strategy
• Knowledge of the communications function and experience collaborating with communications teams
• Ability to partner closely with enterprise sales organizations on long sales cycles and complex buying committees
• Experience leading and developing high-performing marketing teams
• Analytical and data-driven with a focus on business outcomes

About the company

Inato is a Tech for Good company that has built an AI-powered platform for pharmaceutical companies and doctors to collaborate. The company aims to increase patient access and improve representation in clinical research trials.