Creative Performance Specialist

The role

You will build performance-focused storyboards, scripts and ad copy for Meta and TikTok campaigns, and split your time between creative strategy (about 40%) and client-facing performance reviews and iterations (about 60%). You will present creative audits and turn performance data into recommendations for clients.

What you will do

• Develop storyboards and scripts that match client goals, audience insights and platform best practices
• Outline campaign objectives, messaging angles and creative directions based on performance data and testing
• Write ad copy and narratives that reflect each client's voice
• Join client kickoff calls to align on performance goals and creative direction
• Lead and present creative audits for retainer clients
• Translate performance data into actionable creative recommendations
• Deliver clear, client-ready performance reviews
• Partner with strategists to keep feedback loops consistent
• Own iteration projects and guide the creative strategy team on performance insights

Required qualifications

• 2 to 4+ years experience in paid social creative, media buying or creative strategy
• Deep understanding of Meta and TikTok ad formats, performance metrics and testing methodologies
• Strong analytical skills
• Excellent communication and the ability to present insights clearly and persuasively
• Proactive, resourceful and comfortable working independently in a fast-paced remote team
• Proficient in Slack, Google Suite and project management tools such as ClickUp
• Detail-oriented and organized in documentation
• Solution-oriented with a calm, professional presence in client conversations

Benefits

• Creative Milkshake stipends for mental health, healthcare and internet
• 21 days PTO plus 7 paid sick days
• Company closure for 2 weeks at year-end (estimated December 22 to January 5)
• Maternity and paternity leave
• Yearly salary review
• Long service incentives starting from 2 years

About the company

Creative Milkshake is a remote-first performance creative agency making short-form ads for DTC brands on Meta and TikTok. The team of about 34 people recently joined the Fieldtrip group alongside inBeat.