Inbeat Agency
Creative Performance Specialist (Brendon Test)
South Africa, Remote. Posted 2 days ago
The role
You will build storyboards, scripts and ad copy for short-form ads on Meta and TikTok, using performance data and testing results. You will also lead client calls, present creative audits and turn performance data into creative recommendations.
What you will do
- Develop storyboards and scripts that match client goals, audience insights and platform best practices
- Outline campaign objectives, messaging angles and creative directions based on performance data and test results
- Write ad copy and narratives that fit each client's voice
- Join client kickoff calls to align on performance goals and creative direction
- Lead and present creative audits for retainer clients
- Turn performance data into actionable creative recommendations
- Deliver clear, client-ready performance reviews
- Work with strategists after delivery to keep feedback loops consistent
- Own iteration projects and guide the creative strategy team on performance insights
Required qualifications
- 2 to 4+ years experience in paid social creative, media buying or creative strategy
- Deep understanding of Meta and TikTok ad formats, performance metrics and testing methods
- Strong analytical skills
- Excellent communication and the ability to present insights clearly and persuasively
- Proactive, resourceful and comfortable working independently in a fast-paced remote team
- Creative performance analysis
- Client communication and insights presentation
- Familiarity with ad testing frameworks and performance metrics
- Detail-oriented and organized in documentation
- Collaborative mindset with a strong sense of initiative
- Proficient in Slack, Google Suite and project management tools such as ClickUp
- Calm, professional presence in client-facing conversations
Benefits
- Creative Milkshake stipends for mental health, healthcare and internet
- 21 days PTO plus 7 paid sick days
- Company closure for 2 weeks at year-end (estimated December 22 to January 5)
- Maternity and paternity leave
- Yearly salary review
- Long service incentives starting from 2 years
About the company
Creative Milkshake is a remote-first performance creative agency making short-form ads for direct-to-consumer brands on Meta and TikTok. The team of about 34 people is part of the Fieldtrip group alongside inBeat.