Incard
Senior Frontend Engineer, Growth
London. Posted 6 months ago
The role
You will own and scale the Incard marketing website using Vercel and Next.js App Router. You will build brand-defining UI, drive technical SEO, and partner with the GTM team on landing pages and A/B experiments.
What you will do
- Own and scale the Incard marketing website end-to-end on Vercel + Next.js App Router
- Build brand-defining UI with complex animations, micro-interactions, and motion
- Ship pages that are flawlessly responsive across every device
- Drive technical SEO including Core Web Vitals, structured data, sitemaps, metadata, internationalization, and SSR/ISR/SSG strategy
- Partner with the GTM team on SEA campaigns, landing pages, and A/B experiments
- Own the full tracking and analytics stack including GTM, GA4, server-side tagging, conversion APIs, attribution, and consent management
- Keep the marketing site and product visually and narratively aligned
- Build the tooling, components, and architecture for marketing, design, and content teams
Required qualifications
- 5+ years of frontend experience with React, TypeScript, and Next.js App Router on Vercel
- Exceptional eye for UI craft including typography, spacing, color, and hierarchy
- Strong command of modern animation libraries (Framer Motion, GSAP, Lottie) and advanced CSS
- Deep knowledge of technical SEO, Core Web Vitals, and modern rendering strategies (SSG, ISR, SSR, edge, streaming)
- Hands-on experience with the tracking ecosystem including GTM, GA4, Segment, server-side tagging, attribution models, A/B testing platforms, and consent frameworks
- Track record of building marketing or growth sites that perform technically and commercially
- Comfort working directly with marketing, design, and GTM stakeholders
- A bias for ownership
Benefits
- Competitive cash-based compensation
- Incard stock options
- 25 days of paid time off per year, plus bank holidays and your birthday off
- Global health insurance
- Unlimited paid sick leave
About the company
Incard's mission is to build the financial operating system for entrepreneurs. They focus on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.