Social Media and Influencer Marketing Manager

The role

You will lead communications efforts and own the social media strategy to accelerate growth and engagement. You will develop content strategies, manage influencer relationships, and execute multi-channel marketing campaigns.

What you will do

• Develop social media and content strategy in collaboration with marketing, design, product, engineering, business and operations.
• Perform user research to translate insights into positioning, messaging, user education, and creative assets.
• Plan, execute, and iterate multi-channel marketing campaigns using data to optimize performance.
• Generate, edit, publish, and share daily and weekly content across multiple platforms.
• Partner with community, external writers, content producers and community moderators for content creation.
• Build and maintain relationships with crypto, tech, and finance influencers.
• Track, analyze and report on web traffic, social growth, engagement, and KOL campaigns.
• Act as an ambassador and educator for the Injective community.
• Manage social media and KOL budgets.

Required qualifications

• 3+ years of experience in social media, product, or marketing roles in a crypto startup
• Proven track record owning social media or marketing strategies end-to-end
• Strong, proven interest in the crypto and RWA space
• Deep understanding of social media trends, platform best practices, and digital culture
• Ability to translate complex, technical concepts into clear, compelling narratives
• Experience writing both native social content and institutional materials
• Expertise in developing social marketing strategies native to each channel
• Hands-on experience in content management across X, Discord, Telegram and LinkedIn
• Proven success in influencer marketing or KOL management in Web3/crypto
• Strong existing network of Web3 KOLs with demonstrated account management skills
• Deep understanding of how paid and organic content and strategies work together
• Excellent copywriting, communication skills, and storytelling skills

Nice to have

• background in layer 1 blockchains

Benefits

• Competitive salary
• INJ token award
• Remote-friendly work environment
• flexible hours
• Unlimited PTO
• Equipment
• Home Office Stipend
• Opportunity to work on cutting-edge blockchain technology
• Collaborative team culture
• opportunities for professional growth and development
• Global team meet ups

Before you apply

• We will only contact candidates using emails from the @injective.foundation domain

About the company

Injective is a Layer-1 blockchain built exclusively for financial applications. It powers custom tokenized assets, on-chain markets, and DeFi applications.