Growth Marketing Manager

The role

You will drive the full user growth lifecycle for a soon-to-be-launched trading app. You will work with the Marketing, Product, and Business Development teams to execute growth strategies that drive adoption.

What you will do

• Develop and oversee Go-to-Market campaign plans.
• Lead growth marketing initiatives to drive user acquisition, activation, and engagement.
• Analyze user funnels and behavior to identify friction points and opportunities.
• Drive organic and creator-led growth through UGC and short-form content.
• Develop and test creator and influencer strategies.
• Work closely with the Product team to communicate the product value proposition.
• Conduct market research to understand target audiences and competitive positioning.
• Work cross-functionally with the Product team to track key growth KPIs.
• Build onboarding flows, email drips, and in-app campaigns.
• Analyze campaign performance and adoption metrics to refine strategies.

Required qualifications

• 6+ years of growth marketing experience.
• Proven track record of driving measurable user growth and acquisition.
• Strong hands-on experience with UGC, influencer, and creator marketing.
• Experience sourcing, managing, briefing, and scaling creator and influencer partnerships.
• Experience developing and executing growth strategies for consumer products.
• Experience developing growth strategies specifically for fast-paced consumer crypto products.
• Experience building and scaling growth loops and acquisition funnels.
• Experience in creating and executing GTM strategies.
• Strong understanding of consumer trends and user behavior.
• Ability to measure and analyze campaign performance, user engagement, and adoption metrics.
• Ability to work collaboratively with cross-functional teams in a fast-paced environment.
• Must be fluent in English.

Nice to have

• Bachelor’s degree in Marketing, Communications, or a related field
• Ideally in a consumer crypto app
• Experience growing earlier-stage or lean teams

Benefits

• Competitive salary
• INJ token award
• Remote-friendly work environment
• Health insurance
• Unlimited PTO
• Equipment
• Home Office Stipend
• Opportunity to work on cutting-edge blockchain technology
• Collaborative team culture
• Global team meet ups

About the company

Injective is a Layer-1 blockchain built exclusively for financial applications. It powers custom tokenized assets, on-chain markets, and DeFi applications.