Vice President, Client Analytics

The role

The Vice President of Client Analytics leads the development and execution of client-focused analytics strategies for CPGs. This role involves building measurement frameworks, partnering with senior revenue leaders, and managing a team of decision scientists, analysts, and reporting specialists.

What you will do

• Provide thought leadership on measurement framework best practices and ensure data quality.
• Lead and mentor a team of analysts, decision scientists, and reporting specialists.
• Oversee analysis of sales data, market trends, consumer behavior, and campaign performance.
• Develop and deliver insightful client presentations and reports.
• Lead development of campaign setup best practices across planning, flighting, measurement, and optimization.
• Collaborate with sales and marketing teams to identify client and category level insights.
• Work with the Product team to drive requirements for data visualization tools and reporting systems.
• Represent measurement methodology externally with clients, agencies, and industry bodies.
• Build and maintain strong relationships with key clients and stakeholders.
• Define and track key performance indicators (KPIs) for analytics initiatives and client engagements.

Required qualifications

• 15+ years in analytics, including client-facing experience advising advertisers on marketing performance.
• 10+ years experience leading and managing high-performing analytics teams.
• Bachelor’s degree in Data Science, Statistics, Business Analytics, or a related field.
• Robust business acumen, sharp analytical problem-solving and strategic thinking abilities.
• External client-facing experience and the ability to build and maintain strong client relationships at senior leadership levels.
• Working knowledge of how media and creative agencies plan, buy, and evaluate campaign performance.
• Deep expertise in ad and media measurement, including incrementality-based standards and closed-loop, publisher-sourced sales data.
• Executive-level communication and presentation skills.
• Fluency with AI-enabled analytics and reporting tools.
• Significant experience with statistical analysis and modeling; Predictive analytics.
• Ability to work in a fast-paced and dynamic environment.
• Willingness to travel a minimum of 25% of the time.

Nice to have

• CPG experience from a brand, ad platform, retail media network, measurement provider, or agency
• Master’s degree

Benefits

• Competitive pay
• Flexible time off
• Medical
• Dental
• Vision
• Lifestyle Spending Account
• Employee Stock Purchase Program
• 401k match
• Paid parking
• Snacks
• Occasional meals

Before you apply

• Candidates must live in the United States.
• Applicants must be currently authorized to work in the United States on a full-time basis.

About the company

Ibotta is an innovative team with a mission to Make Every Purchase Rewarding.