Senior Manager, Lifecycle Marketing

Hybrid - Denver, Remote. Posted a month ago

The role

You will own the end-to-end Saver lifecycle strategy to drive revenue through onboarding, engagement, retention, and win-back. You will lead a team of lifecycle marketers to create personalized journeys across email, push, in-app, and SMS.

What you will do

Own the end-to-end Saver lifecycle strategy
Design, build, and optimize always-on journeys in Braze
Develop a segmentation and personalization framework
Identify key drop-off points and design interventions
Lead lifecycle strategy and execution for bonus and rewards programs
Partner with Finance, Analytics, and Marketing Operations to manage budgets
Own the lifecycle rewards programming calendar
Collaborate with Sales and Client teams to integrate brand and retailer partnerships
Define success metrics and build reporting
Lead, coach, and grow a team of lifecycle marketers

Required qualifications

7–10 years of consumer marketing experience
At least 4 years focused on lifecycle, CRM, or retention marketing
2+ years of experience managing and developing a team of marketers
Hands-on expertise with Braze or similar customer engagement platforms
Experience managing incentive, bonus, loyalty, or rewards programs and their associated budgets
Ability to define KPIs, design experiments, and interpret results
Comfort with Looker or similar BI tools
Experience speaking the language of roadmaps, experimentation, and sprint cycles
Excellent communicator
Background in D2C, consumer apps, marketplaces, or loyalty/rewards products
Bachelor's degree in Marketing, Business, or related field

Benefits

competitive pay
flexible time off
medical
dental
vision
Employee Stock Purchase Program
401k match
paid parking
snacks
occasional meals
relocation bonus

Before you apply

Candidates must live in the United States
Applicants must be currently authorized to work in the United States on a full-time basis

About the company

Ibotta is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers. Headquartered in Denver, it is a leading tech company in Colorado.