Marketing & Communications Manager - Japan

The role

You will lead the marketing and communications function in Japan to build the sovereign ISR brand. You will set local strategy, manage agencies, and execute campaigns for defense and government partners.

What you will do

• Own and lead the marketing and communications strategy for ICEYE Japan.
• Build and lead the local marketing and communications function.
• Design and execute campaigns across PR, events, digital, social media, and thought leadership.
• Localize global messaging for the Japan market.
• Lead the planning and execution of strategic events and trade shows.
• Design a communications strategy and build thought leadership positioning.
• Develop localized sales enablement materials for defense and government audiences.
• Build and execute trade and channel co-marketing initiatives with local partners.
• Own the regional marketing budget, KPI reporting, and CRM discipline.
• Coordinate cross-functionally with global marketing, regional sales, and external agencies.

Required qualifications

• 10+ years of marketing and/or communications experience in a B2G environment.
• Senior or leadership experience with campaigns in defense, government, or the public sector.
• Native fluency in Japanese.
• Demonstrated experience building or leading a marketing/communications function.
• Experience managing budgets, agencies, and direct reports.
• Track record of proactive, self-driven execution.
• Experience in trade and channel co-marketing.
• Ability to collaborate and influence diverse stakeholders.

Nice to have

• Business level fluency in English
• Experience in marketing or PR engagement with Japan defense entities
• Existing network among Japan defense, aerospace, and policy media
• Experience working alongside Public Affairs or Government Relations agencies Japan and APAC regions
• Knowledge of New Space, Earth observation, or synthetic aperture radar (SAR)
• Familiarity with Japan space-sector institutions (e.g. JAXA)

Benefits

• Continuous professional development
• Training opportunities

Before you apply

• Employment is subject to applicable security screening (incl. SUPO, where required)
• TA Screening (30 min)
• Hiring Manager Interview (60 min)
• Local CEO Interview (60 min)
• Task Presentation and discussion

About the company

ICEYE is the world leader in sovereign intelligence from space, delivering persistent monitoring capabilities via a SAR satellite constellation. Founded and headquartered in Finland, it operates globally with over 1000 employees.