Senior Paid Media Specialist

The role

You will manage a six-figure budget and direct high-level strategy for paid media. You will collaborate with an external agency to review campaign performance and monitor MQL and SQL pipelines.

What you will do

• Collaborate with agency partner to review Search, Performance Max, Meta, LinkedIn, and brand campaigns
• Direct a six-figure budget across half-year planning cycles
• Manage allocation, reforecasting, and business cases for scaling or reallocating spend
• Monitor MQL and SQL pipelines against product-specific cost ceilings
• Assess and pitch emerging paid surfaces to expand acquisition reach
• Execute directly on specialized tests and channels outside agency scope
• Collaborate with marketing leads on brand initiatives
• Partner with content and design teams to refine ad creative

Required qualifications

• 4+ years running paid media with ownership of budgets in the same range
• Fluent across Google Ads (Search, Performance Max, Brand) and Meta/LinkedIn
• Comfortable with unit economics: CPL, CPQL, MQL/SQL
• Confident managing an external agency
• Self-directed
• English level is B2 and above
• Comfortable building AI into your daily workflow

Nice to have

• Experience working with advanced analytics tools (i.e., Tableau)
• Google Analytics or Google Ads Certification
• Relevant industry and/or SaaS experience
• Early hands-on experience with newer surfaces like ChatGPT Ads

Benefits

• Remote-first flexibility
• Home workplace budget
• Resilient home budget for Ukraine-based teammates
• Resilient office in Kyiv & co-working expense coverage
• Individual IT budget for extra equipment
• Top-tier tech and AI-powered tools
• Access to Ideals Academy with numerous courses
• Investment in external learning and development activities
• Guidance in Personal Development Plan creation
• Professional literature and subscriptions coverage
• Support of your passion as a speaker or writer
• Internal talent mobility opportunities

Before you apply

• Screening call with the Talent Acquisition Specialist (40 min)
• Test Task
• Hiring Manager interview (90 min)
• Competency-based interview with the Talent Acquisition Specialist (90 min)

About the company

Ideals is a global B2B SaaS product company in the secure business collaboration market. It offers Ideals Virtual Data Room and Ideals Board.