VP of Marketing

The role

You will lead a global marketing team to establish brand equity and drive pipeline and revenue. You will own positioning, demand generation, and the marketing operating system across all products and regions.

What you will do

• Own positioning, messaging, competitive intelligence, and GTM plans
• Build category authority through industry events, reports, and media relations
• Drive demand generation across paid and organic channels, ABM, content, and nurture
• Direct regional programmes into sales plans to meet pipeline and revenue targets
• Own the martech and analytics stack, attribution, and KPI framework
• Manage the marketing budget, agencies, and strategic vendors
• Hire, develop, and lead a global team
• Work with Sales, Product, and Customer Success to drive business growth

Required qualifications

• 10+ years of B2B marketing experience, with a strong SaaS background
• 4+ years in a senior marketing leadership role within a fast-growing company
• Proven experience leading and scaling diverse high-performing marketing teams
• Brand marketing portfolio with proven activation expertise across diverse channels and markets
• Hands-on experience across content, design, and growth initiatives
• Track record scaling digital and field marketing programs that grew pipeline and revenue
• Solid understanding of demand generation and ABM initiatives
• Successful track record of implementing marketing initiatives based on analytical and data-driven decisions
• Excellent communication and problem-solving skills
• Fluency in English (C1+ level)

Nice to have

• Experience in M&A, Investment Banking, or Financial Services

Benefits

• Remote-first flexibility
• Home workplace budget
• Co-working expense coverage
• Individual IT budget for extra equipment
• Top-tier tech and AI-powered tools
• Access to Ideals Academy with numerous courses
• Investment in external learning and development activities
• Guidance in Personal Development Plan creation
• Professional literature and subscriptions coverage
• Support of your passion as a speaker or writer
• Internal talent mobility opportunities
• Tailored Wellness Package

About the company

Ideals is a global B2B SaaS product company in the secure business collaboration market. They provide the Ideals Virtual Data Room and Ideals Board for complex transactions and leadership collaboration.