Director, Product Marketing, Ecosystems and Growth

The role

You will lead the Ecosystems and Growth strategy by unifying alliance-led and product-led growth motions. You will manage a team of three to drive pipeline and customer time-to-value through technology alliances and product-led growth.

What you will do

• Set the strategic direction for Ecosystems and Growth practice
• Architect and build product demos for partners, prospects, and the field
• Own joint messaging, positioning, and value propositions for technology and cloud partners
• Direct the strategy for Web Trial and Marketplace experiences
• Lead, coach, and grow a team of three product marketers
• Act as the senior marketing voice to Business Development, Partner Sales, Product Management, and the Office of the CTO
• Build and direct integrated GTM plans
• Ensure major product launches include alliance and Trial/Marketplace motions
• Translate partner ecosystem trends and competitive intelligence into strategy
• Maintain demo environments in collaboration with Product Management and Engineering

Required qualifications

• Hands-on technical depth to independently architect, build, and demo a working product environment
• 8+ years of product marketing experience in enterprise security, cloud, or infrastructure software
• At least 3 years leading and developing marketers directly
• Proven success setting strategic goals and translating them into operational plans
• Track record building technology alliance/partner marketing programs, PLG or trial-led growth motions, or both
• Ability to build and maintain relationships with key industry and technology partners
• Strong storytelling, positioning, and messaging skills
• Ability to drive alignment across Marketing, Product, Sales, Business Development, and executive stakeholders
• Ability to set and track KPIs for alliance and growth marketing programs
• Excellent written and verbal communication
• Ability to manage competing priorities across partner marketing and growth/PLG
• Hands-on fluency with generative AI tools such as Claude, ChatGPT, and Microsoft Copilot

Nice to have

• Experience working with or marketing to public cloud or hybrid cloud environments (AWS, Azure, GCP)
• Familiarity with Zero Trust, segmentation, or breach containment strategies
• MBA or advanced degree in Marketing, Business, or a technical field

About the company

Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. The company provides a breach containment platform that identifies and contains threats across hybrid multi-cloud environments.