Sr. Marketing Analytics Specialist

The role

The Senior Marketing Analyst will own marketing analytics end to end. This person will manage reporting and analytics capabilities to measure the marketing funnel and build the marketing analytics stack.

What you will do

• Own the design, creation, and management of standardized reports, dashboards, and KPIs.
• Deliver actionable insights and data-driven recommendations to marketing and sales stakeholders.
• Own funnel, campaign attribution, and digital source tracking analytics.
• Manage and facilitate the lead-to-opportunity process with Marketing Operations, Sales, and Channel teams.
• Manage, troubleshoot, and enhance the marketing data architecture within Salesforce.com and connected systems.
• Audit and maintain processes and data definitions for data accuracy and integrity.
• Maintain data taxonomies, data definitions, and SLAs.
• Collaborate with Marketing Operations, Sales Operations, and Business Applications to optimize data architecture.
• Lead cross-functional analyses to drive improvements and revenue growth.
• Support marketing and sales leaders with QBR, planning, and executive reporting needs.

Required qualifications

• Bachelor's degree required
• 3-5+ years of marketing analytics, marketing operations, or sales operations experience in B2B SaaS required
• Hands-on experience with Salesforce.com required
• Working knowledge of BI tools such as Domo, PowerBI
• Working knowledge of analytics tools such as Full Circle Insights
• Solid understanding of B2B marketing analytics, including funnel and waterfall frameworks, attribution modeling, and UTM tracking
• Advanced Excel skills
• Proficiency with the MS Office Suite
• Strong analytical skills
• Disciplined attention to detail
• Highly organized, thorough approach
• Ability to take initiative, work flexibly, and prioritize multiple assignments with minimal direct supervision

Nice to have

• Emphasis in Business, Finance, Economics, Statistics, or a related analytical field
• Experience with Marketo, RingLead, and ZoomInfo

About the company

Illumio is the leader in ransomware and breach containment. The company enables Zero Trust to strengthen cyber resilience for infrastructure, systems, and organizations.