Director of Demand Generation

The role

You will own the demand generation engine with accountability for qualified pipeline. This role focuses on performance marketing and planning integrated campaigns to drive pipeline.

What you will do

• Own paid acquisition strategy and execution across multiple channels.
• Partner with and lead agencies on planning, forecasting, and budget pacing.
• Design and run integrated campaigns from concept to post-campaign analysis.
• Own the marketing-to-sales funnel with Sales and RevOps.
• Develop segmentation and targeting strategies for in-house legal buyers.
• Run experimentation and incrementality measurement.
• Build AI-enabled workflows for creative production, targeting, and reporting.
• Test new motions across ABM, events, partnerships, and outbound-assist programs.
• Manage a marketing website including landing pages and conversion optimization.

Required qualifications

• 5+ years in B2B demand generation or performance marketing at high-growth software companies.
• Deep hands-on experience running paid channels at both operational and strategic levels.
• Experience owning a seven to eight figure annual paid budget.
• Track record of launching, scaling, and killing campaigns based on evidence.
• Strong analytical and measurement skills across attribution, experimentation, lead and account quality, and unit economics.
• Comfortable in HubSpot, Salesforce, and BI tools.
• Experience managing performance agencies.
• Experience managing a marketing website using platforms like Webflow, Vercel or Framer.
• Comfort operating with high autonomy in a fast-moving environment.

Nice to have

• Selling to legal, finance, or security audiences is a plus
• Experience working in a startup environment is preferred

Benefits

• Competitive Compensation
• Equity
• Relocation and Visa Support
• Comprehensive medical, dental, and vision plans
• Access to HSA and FSA accounts
• Life insurance coverage
• 401(k) Program
• Commuter Benefits
• Unlimited PTO

Before you apply

• Relocation assistance is offered for successful applicants moving to SF
• Support for visa and green card applications is offered where applicable

About the company

Ivo builds AI products that help companies solve difficult contracting problems. The company recently raised its Series B after growing 6x in 12 months.