Senior Lifecycle Marketing Manager

The role

The Senior Lifecycle Marketing Manager will orchestrate the ideal customer experience by driving strategies to acquire, activate, retain, and expand users. You will own the Leads portfolio and use AI-enriched journeys to move customers through the funnel.

What you will do

• Own the Leads portfolio end to end including strategy, programs, and metrics.
• Extend Jobber’s AI-enriched lead journeys using enrichment and orchestration tooling.
• Connect the lead experience to the trial experience.
• Run a test-and-learn program against lead-to-trial and trial-to-paid metrics.
• Diagnose where leads and trials are being lost and prioritize opportunities.
• Lead the acquisition pod by connecting lifecycle with outbound and demand generation partners.
• Configure journeys, write emails, and set up automation.
• Set the bar for the Lifecycle team by sharing insights and raising practice standards.

Required qualifications

• Deep experience owning lead nurture and trial-to-paid conversion programs at a SaaS company.
• Hands-on experience using AI tools to enrich customer data and personalize communications at scale.
• Experience building or configuring enrichment, orchestration, or journey logic.
• Experience leading integrated acquisition efforts across outbound, demand generation, product, and sales.
• Knowledge of metrics behind nurture and conversion.
• Ability to take full ownership of outcomes tied to KPIs.
• Understanding of customer behaviour, barriers, and motivations.
• Ability to operate with a high degree of autonomy.

Benefits

• Extended health benefits package with fully paid premiums for body and mind.
• Matching in RRSP, TFSA or FHSA.
• Stock options.
• Dedicated Talent Development team.
• Access to coaching, learning, and leadership programs.

About the company

Jobber helps small home service businesses be successful through technology. They provide tools to quote, schedule, invoice, and collect payments.