Manager, Customer Analytics (Sales & Marketing)

The role

You will lead the analytics function supporting Marketing and Sales pods. You will manage a team of analysts to set technical and strategic direction for Sales and Marketing analytics.

What you will do

• Hire, onboard, lead, coach, and develop a team of analysts
• Establish an engagement and prioritization model for Sales and Marketing Analytics
• Lead the analytics roadmap across Marketing and Sales pods
• Partner with leadership to define success metrics and identify growth opportunities
• Define and evolve marketing measurement frameworks like MMM and MTA
• Lead design of advanced marketing measurement approaches
• Lead analytics for funnel health, lead quality, and sales productivity
• Build frameworks, dashboards, and models for decision support
• Bring an analytical perspective to growth strategy and investment decisions
• Contribute to the Analytics 2.0 roadmap using AI and automation

Required qualifications

• Deep experience in Sales, Marketing, Growth, Revenue, Demand Generation, Performance Marketing, Channels, Partnerships, or GTM analytics
• Strong understanding of customer acquisition economics including CAC, LTV, and payback period
• Hands-on experience with marketing and GTM measurement approaches
• Experience helping senior leaders define success metrics and evaluate performance
• Familiarity with marketing, sales, CRM, ad platform, lifecycle, partnerships, and revenue funnel data
• Hands-on experience building advanced marketing measurement approaches
• Expert-level SQL skills
• Strong hands-on analytical skills including performance measurement and predictive modelling
• Strong proficiency in Python or R
• Strong statistical judgment
• Experience with modern data stacks and BI tools such as dbt, Snowflake, Redshift, Looker, or Tableau
• Proven experience as a people leader in analytics

Nice to have

• Experience in a high-growth SaaS or subscription business
• Experience with MMM libraries or statistical modelling frameworks such as Robyn, Meridian, PyMC-Marketing, or Bayesian modelling frameworks

Benefits

• Extended health benefits package with fully paid premiums
• Matching in RRSP, TFSA or FHSA
• Stock options
• Dedicated Talent Development team
• Access to coaching, learning, and leadership programs

About the company

Jobber helps small home service businesses be successful through technology. They provide tools to quote, schedule, invoice, and collect payments.