Field Marketing Lead

The role

The Field Marketing Lead will own the commercial performance of a global events program across North America and Europe. You will shape how events build lasting relationships, customer communities, and business growth through sponsored events, partner programs, and Valence-branded experiences.

What you will do

• Own commercial activation and outcomes across the field events program.
• Co-create a strategy for regional Valence-hosted events with Sales and CS leadership.
• Build integrated event campaigns with event-specific sales enablement assets.
• Activate Sales, CS, and/or Valence executives with commercial briefings and engagement plans.
• Inform event content and programming based on established event objectives.
• Own and track commercial outcomes, connecting event activities to program performance and ROI.
• Communicate insights and scale what works by building repeatable playbooks.

Required qualifications

• 5+ years of marketing experience, with direct responsibility for event-driven pipeline and commercial outcomes.
• Experience shaping targeted executive programs and field campaigns across multiple markets.
• Strong commercial partnership skills.
• Analytical depth and hands-on experience building reporting that connects activity to business outcomes.
• Excellent marketing craft, with experience articulating complex customer stories and compelling demand gen narratives.
• A systems engineering mindset.
• Experience building in a startup or high-growth company, but with exposure to events programs operating at scale.
• A drive for excellence.
• You operate above pace.
• You take bold bets.
• AI-native: you've built AI into your daily workflow and can point to specific things you've automated, accelerated, or improved with it in the last six months

Nice to have

• Familiarity with HR-related enterprise buying audiences, including CHROs and leaders in talent, learning and development, organizational effectiveness, and employee experience.
• Experience marketing enterprise AI, HR technology, or related software.

Benefits

• Competitive salary including base + bonuses
• Comprehensive health coverage (medical, dental, vision) from day one
• Generous PTO
• Company-wide R&R shutdowns
• Paid parental leave
• Retirement plan support for US and global employees
• Meaningful ownership in a venture-backed company
• Financial upside that comes from scaling fast
• Top-up grants as you scale and deliver exceptional performance

Before you apply

• We verify identity, LinkedIn profiles, employment history, and references.
• Any misrepresentation during the hiring process is grounds for withdrawing an offer or ending employment.
• All offers are contingent on successful completion of these checks.

About the company

Valence is pioneering leadership coaching for large enterprises in an AI-first way. The company uses AI-powered personalization to help teams work better together using machine learning and natural language processing.