Demand Gen Marketer (Future Openings)

The role

You will own B2B paid acquisition across digital, out-of-home, and unconventional channels. You will contribute to channel and budget strategy and partner with marketing, sales, and design on full-funnel optimization.

What you will do

• Run B2B paid acquisition across paid social, out-of-home, and other B2B channels
• Execute geo-targeted campaigns around industry events
• Run hyper-targeted ads by company and title
• Contribute to channel and budget strategy
• Apply analytical rigor to spend decisions including CAC, ROAS, pipeline contribution, and attribution
• Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization
• Test, iterate, and scale what works

Required qualifications

• 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend
• Experience running multiple paid channels including LinkedIn and Meta
• Ability to back spend decisions with data including CAC, ROAS, pipeline contribution, and attribution
• Experience working at a fast-growing organization

Nice to have

• experience with AI tools in marketing workflows
• out-of-home, billboard, or direct mail experience
• experience marketing to data/insights buyers, market researchers, or brand teams

Benefits

• Flexible work schedule
• Unlimited PTO
• Minimum 20 days vacation policy

About the company

Pogo is a company with a product that has growing enterprise demand. The team is highly analytical and product-minded.