CRM & Lifecycle Manager

The role

You will design and run lifecycle programs to turn new signups into engaged, loyal users. You will own the end-to-end CRM strategy across in-app, push, and email.

What you will do

• Design the onboarding journey including messaging, timing, and triggers
• Build retention and referral programs
• Design cross-channel journeys to maximize LTV
• Partner with Data to turn behavioral signals into segmentation and triggers
• Partner with Product to align lifecycle nudges with the in-app experience
• Run a continuous A/B testing program
• Use AI to automate segmentation, copy iteration, QA, and reporting
• Work with Product, Data, User Acquisition, and Brand to drive growth

Required qualifications

• 5+ years of experience in B2C CRM or lifecycle marketing
• Hands-on with modern CRM platforms (Braze, Iterable, Customer.io, or similar)
• Ability to read cohort curves, funnel data, and A/B test results
• Experience running structured A/B testing programs
• Experience building solutions from scratch using AI
• Native-level French speaker
• Fluent in English

Nice to have

• Experience in a high-growth mobile or consumer app

Benefits

• Flexible remote
• Coworking space and budget for those living outside Paris
• Work from anywhere for up to 3 months per year
• Top-market compensation
• Equity
• Half-day each week dedicated to leveling up with AI
• Yearly offsite in amazing locations
• Budget for team-building events & monthly in-person gatherings
• Contribution to your ClassPass subscription
• 8-week leave paid 100% for the second parent

Before you apply

• A take-home case study followed by a 45-min interview for non-engineering roles
• Up to 3 reference calls with former colleagues or managers

About the company

Joko is a tech company and certified B Corp that helps consumers save time and money when shopping online or in-store. It is an AI shopping app with over 7 million users.