Director of Growth Marketing (SMB & Self Serve)

The role

You will own the paid media program, website, and lifecycle marketing to generate demand. You will lead a team of three channel experts and partner with growth product and analytics teams.

What you will do

• Lead the paid media budget and team across channels including paid search, paid social, and direct mail
• Partner with Growth Product to design and execute tests for onboarding and activation
• Manage the marketing side of jane.com including site strategy, conversion rate, and organic presence
• Design and run lifecycle marketing programs from first touch through trial, signup, and expansion
• Use AI for research, creative testing, campaign optimization, and reporting
• Define demand program KPIs, attribution, and reporting
• Align with sales and support teams to design demand programs that support revenue outcomes
• Lead, coach, and grow a team of channel experts

Required qualifications

• 5-7 years driving tangible business impact in demand gen or growth marketing
• Experience managing and scaling multi-million-dollar budgets
• Deep expertise across marketing analytics, web optimization, lifecycle, and paid acquisition
• Ability to translate numbers into marketing strategy
• Use of AI tools in day-to-day marketing work
• Success in high-velocity business models, such as SMB or consumer
• Track record of hiring and developing high-caliber growth marketing talent
• Ability to work directly in campaigns, data, tools, and building AI-assisted workflows

Benefits

• US Benefits package available

About the company

Jane is a founder-led, high-growth SaaS company with a remote-first team working across Canada, the US, and the UK. They build products and tools that thousands of clinics rely on to run their businesses.