Lead Measurement Scientist

The role

The Lead Measurement Scientist will own the measurement framework including marketing mix modelling, multi-touch attribution, incrementality, and experimentation. You will lead analysts and data scientists by setting methods, reviewing output, and maintaining technical standards.

What you will do

• Own the measurement framework across marketing mix modelling, multi-touch attribution, incrementality and experimentation
• Determine appropriate methods and identify data limitations
• Reconcile conflicting results across methods
• Produce a consolidated view of marketing performance for the client
• Lead, set methods, review output, and mentor analysts and data scientists
• Design incrementality tests, geo experiments and holdouts
• Build marketing mix models
• Build custom attribution models in BigQuery
• Write advanced SQL against raw event data in BigQuery
• Translate findings into media recommendations and present methodology to clients

Required qualifications

• 7+ years of experience in analytics or digital marketing
• Demonstrable ability to work across measurement methods
• Experience leading or mentoring analysts or data scientists
• Advanced SQL and advanced BigQuery
• Statistical grounding in regression, time series, uncertainty and model diagnostics
• Experience designing measurement including incrementality, geo testing or holdout design
• Attribution beyond platform defaults
• Python or R at a working level for modelling
• Media grounding through direct planning and buying experience or sustained measurement of media performance
• Ability to present and defend methodology to senior client stakeholders
• Judgement to identify when a question cannot be answered with available data

Nice to have

• 5 years in a leadership role in an agency setting
• Marketing mix modelling experience

Benefits

• Custom Work Environment: Work remotely for up to 60% of your days
• Flexible working hours between 8am and 6:30pm

About the company

Jellyfish is a global digital marketing agency consisting of tech enthusiasts, creative minds, and media and data experts. They aim to empower clients along their digital journey through innovation and diverse perspectives.