Director, Analytics

The role

The Director of Analytics serves as a strategic advisor and technical partner to drive data maturity and digital measurement excellence for complex clients. You will design measurement and data strategies, lead client engagements, and partner with growth teams to secure new business.

What you will do

• Facilitate executive and stakeholder discovery workshops
• Assess technology maturity, organizational challenges, and capability gaps
• Identify opportunities across web/app, customer data, personalization, and journey orchestration
• Translate technical findings into clear business value and actionable recommendations
• Develop strategic roadmaps that drive client business objectives
• Quantify solution value via ROI, efficiency gains, and accelerated time-to-market
• Architect cross-platform solutions within the broader marketing technology ecosystem
• Deliver business cases, architectural diagrams, whiteboarding, and integration concepts
• Collaborate with partnership sellers, account managers, and technical SMEs
• Support business development via technical storytelling and solution positioning

Required qualifications

• Proven experience designing and architecting scalable cross-platform data and marketing technology solutions
• Proven track record delivering client solutions within a digital agency or consulting environment
• Deep familiarity with measurement, data collection, and activation programs using GA4, Adobe Analytics, Amplitude, or similar platforms
• Hands-on complex implementation experience with Google Tag Manager, Tealium iQ, or Adobe Data Collection
• Experience collaborating with data engineers and data scientists to mature clients' utilization of marketing and experience data
• Experience with CDPs, identity resolution strategy, and hands-on or strategic configuration of platforms like Segment, mParticle, or Adobe Experience Platform (AEP)

Nice to have

• Experience with server-side tagging and Conversion APIs (CAPI)
• Understanding of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing
• Experience with Mobile Measurement Platforms (MMPs) such as AppsFlyer, Adjust, or Branch, and app analytics via Firebase
• Experience navigating vendor partner ecosystems such as Google Marketing Platform or Adobe Experience Cloud
• Familiarity with Google Marketing Platform (SA360, DV360, CM360)

About the company

jellyfishcareers