Growth Strategist (all genders)

The role

You will own selected User Acquisition channels from strategy to scaling. You will lead growth experiments and testing roadmaps, working closely with Product, Creative, Data and Engineering.

What you will do

• Own and drive selected User Acquisition channels end-to-end, from strategy and experimentation to execution, optimization, and scaling.
• Identify and lead cross-functional growth opportunities, including UA & Product experiments, Web UA, and Retargeting.
• Develop and execute scalable testing roadmaps across channels and platforms.
• Collaborate closely with Product, Creative, Data, and Engineering to drive performance improvements.
• Organize and optimize workflows across campaigns and projects to ensure clarity, efficiency, and accountability.
• Act as a strategic sparring partner within the team, challenging existing approaches and bringing fresh ideas.

Required qualifications

• Experience running classic and incentivized UA channels (e.g. playtime, multi-reward models).
• Solid understanding of how affiliate and influencer marketing works and the ability to build reliable measurement frameworks.
• Strong analytical mindset with the ability to turn data into actionable insights.
• Skilled in structuring and executing testing roadmaps across channels and platforms.
• Ability to identify and scale growth opportunities.
• Comfortable leveraging AI tools to support data analysis, experimentation, and decision-making.
• Proficient in: Adjust, Firebase, Claude, Figma, Miro, Looker, Jira.
• Entrepreneurial mindset, a high level of ownership, and a proactive approach to solving problems.

Benefits

• Flexible working hours and options for digital nomads, occasional office visitors, or regular office-goers.
• Free personal coaching through partner OpenUp.
• Personal development budget of up to 2000€/year for training, conferences, workshops, etc.
• Free language tutoring in German and English with Preply.
• 25 vacation days.
• Free Wellhub gold subscription.
• Free monthly Deutschland-Ticket.
• Monthly €50 tax-free internet contribution.
• Technical gear provided, whether MacBook or Windows.
• Relocation package including visa support for those who need it.
• Berlin office perks: ergonomic setup, free daily lunch, dog-friendly environment.
• Diverse work environment with over 30 nationalities across 25+ locations.

Before you apply

• Visa support is offered for those who need it.
• Benefits may vary depending on location and contract type.

About the company

JustPlay builds the engine behind rewarded mobile gaming, with 25M+ downloads and 500K+ daily active users. Headquartered in Berlin and backed by NCSoft, it operates independently.