Marketing Lead

The role

You will shape a new proposition and strategy to bring a new product to a new audience. You will develop the go-to-market strategy, lead integrated campaigns, and build an operating playbook for growth.

What you will do

• Develop the end-to-end go-to-market strategy for a new Omaze proposition.
• Define priority audiences, motivations, and barriers.
• Develop brand positioning, messaging architecture, and creative platforms.
• Partner with Product, Commercial, Analytics, and Research teams.
• Build acquisition and retention strategies.
• Own the marketing strategy and integrated campaign plan for each property prize launch.
• Lead the cross-functional marketing squad.
• Establish processes, templates, measurement frameworks, and operating cadence.
• Design and prioritise tests across audiences, propositions, and channels.
• Bring customer insight and market intelligence back to the business.

Required qualifications

• Significant experience in consumer marketing, brand, growth or integrated marketing roles.
• Experience taking a new proposition, product or category from early-stage concept through launch and growth.
• Strong customer and commercial instincts.
• A strong understanding of how brand building and customer acquisition work together to create sustainable growth.
• Experience developing positioning, messaging, customer segmentation and integrated brand and marketing strategies.
• Strong experimentation instincts and experience using data to improve marketing performance over time.
• The ability to lead complex cross-functional work without needing direct reporting lines.
• Excellent briefing and communication skills.
• Comfort operating in ambiguity and building processes where none yet exist.
• The judgement to know when something needs deep analysis and when it simply needs to get done.

Benefits

• Generous stock options scheme
• 25 days annual leave PLUS Bank Holidays
• Private medical and dental insurance
• 9% employer pension contributions, when you contribute at least 2%
• A generous personal learning and development budget each year
• Enhanced family leave policies
• Life assurance of 4x your salary

About the company

Omaze gives its community in the UK and Germany the chance to win luxury homes and other prizes while raising money for causes. The company has raised over £150 million for UK charities in five years.