Marketing Manager

The role

You will own the demand generation system for Omniscient. You will set strategy and execute work across channels, systems, and budget to drive pipeline and revenue.

What you will do

• Own the pipeline number and lead quality
• Manage demand creation including podcast, newsletter, research, and video marketing
• Set strategy for demand capture across SEO, AEO, paid search, paid social, and retargeting
• Manage the website as a conversion engine and own conversion rate optimization
• Build and run an ABM program
• Manage events, partnerships, sponsorships, meetups, and hosted dinners
• Manage marketing automation, CRM, lifecycle sequences, and lead scoring
• Collaborate with partners on messaging and positioning
• Own sales enablement including case studies, one-pagers, and proposal narratives
• Manage analytics, attribution, reporting, and the marketing budget

Required qualifications

• Have run demand generation or growth marketing for a B2B services or SaaS company
• Can point to pipeline personally built
• Relentlessly resourceful
• Think in funnels and unit economics
• Player-leader capable of setting strategy and doing execution
• Energized by being in the room and hosting events
• Meticulous with systems and data
• Have a point of view on brand
• Comfortable being a public presence on podcasts, stages, and with investors
• Move fast and own outcomes without being managed toward the number
• Friendly and eager to jump in and take ownership

Benefits

• Real impact on a growing company
• Autonomy and ownership of the demand system
• Uncapped variable compensation
• Team trips to places like Boston, Austin, Costa Rica, and Belgrade

About the company

Omniscient is an organic growth agency that builds revenue-focused organic growth systems for B2B software companies. They are a lean, agile, and experimental team that thrives on R&D and innovation.