Marketing Analytics - Lifecycle

The role

You will build data infrastructure and analytical capabilities to drive lifecycle marketing decisions. You will focus on measurement and attribution frameworks to understand customer behavior and product engagement.

What you will do

• Analyze LCM performance and identify optimization opportunities.
• Develop data infrastructure, measurement frameworks, and attribution methodologies.
• Partner cross-functionally with marketing, product, engineering, and data teams.
• Leverage AI-powered tools to accelerate analysis and develop predictive insights.
• Share insights and recommendations to senior leadership and stakeholders.

Required qualifications

• 3-7 years of professional experience in marketing analytics.
• Demonstrated track record in marketing analytics.
• Hands-on experience with attribution models, measurement frameworks, A/B testing, and campaign optimization.
• Advanced SQL and AI skills.
• Ability to independently pull and analyze complex datasets.
• Strong analytical thinking and problem-solving skills.
• Intellectual curiosity.

Nice to have

• experience with lifecycle

Benefits

• Competitive base salary
• stock options
• health benefits from Day 1
• 401(k) plan with company match
• flexible time off (FTO)

Before you apply

• AI-assisted initial screen
• Interview with Talent Partner
• Technical or Hiring Manager Interview
• Team Interview
• Executive Interview

About the company

OnePay is a consumer fintech platform that brings together banking, high-yield savings, credit cards, point-of-sale lending, investing, and crypto. It is backed by Walmart and Ribbit Capital.