Field Marketing Manager

The role

You will plan and run the events, sponsorships and account programs around Onebrief's target accounts. You will work with Sales, Growth and Customer Relations to prioritize named accounts, equip sellers, and track follow-up into the pipeline.

What you will do

• Develop and carry out a field marketing strategy to support sales growth and customer acquisition in defense technology.
• Own the conference and event strategy for a group of target accounts, from concept to post-event analysis.
• Lead planning and logistics for industry events, tradeshows, sponsorships, conferences and webinars.
• Design and manage field campaigns for target accounts or regions, using account-based marketing.
• Develop sales enablement materials and support demand generation and pipeline building.
• Measure campaign and event results with analytics, including lead generation, conversion, pipeline and return on marketing investment.
• Work with vendors and internal stakeholders to create event experiences.

Required qualifications

• 3-5 years in marketing, with 1-2 years managing events.
• Proven experience in field marketing, event planning and management, and campaign management.
• Experience working closely with sales teams to align marketing with business goals.
• Proficiency in using data analytics to evaluate campaign success and ROI.
• Excellent written and verbal communication skills.
• Bachelor's degree in Marketing, Business or a related field, or equivalent experience.
• A minimum of 1 year in the defense tech industry is a plus or a related technical field such as aerospace or cybersecurity.

Nice to have

• Familiarity with defense technology trends and terminology.
• Experience with Salesforce, Slack, Figma, Claude and OpenAI.
• Experience with account-based marketing, marketing to buyer groups and demand generation.
• Background in government or B2B technology marketing, with knowledge of federal contracting and procurement.

Before you apply

• Onebrief does not accept unsolicited resumes from recruiters or employment agencies without an executed Recruitment Services Agreement.

About the company

Onebrief builds collaboration and AI-powered workflow software for military planning and operational coordination. Founded in 2019, it is backed by investors including General Catalyst, Battery Ventures and Insight Partners, and is valued at more than $2 billion.