Creative Strategy Lead (Remote, US)

The role

The Creative Strategy Lead will own performance creative strategy and establish a structured, insight-driven creative testing process. This individual contributor will develop creative concepts, hooks, scripts, and briefs for paid advertising across channels like Meta and TikTok.

What you will do

• Research customer motivations, purchasing behavior, and competitor positioning.
• Turn consumer insights into advertising concepts, messaging angles, hooks, scripts, and visual directions.
• Develop creative variations for different audiences, platforms, and customer journey stages.
• Own and improve the creative testing roadmap.
• Develop testing hypotheses, prioritize experiments, and document results.
• Analyze creative performance metrics like hook rate, hold rate, CTR, CVR, and CAC.
• Write creative briefs, advertising scripts, hooks, and production guidelines.
• Direct the creative development process and provide feedback to creators, editors, and designers.
• Establish repeatable workflows connecting research, development, production, testing, and iteration.
• Collaborate with Paid Media, Social Media, and Creator Partnerships teams.

Required qualifications

• Proven hands-on performance creative strategy experience with DTC brands selling physical consumer products.
• Recent experience developing paid advertising creative for e-commerce or direct-to-consumer products.
• A portfolio demonstrating personally developed creative concepts, hooks, scripts, and briefs.
• Strong consumer research skills.
• Excellent direct-response copywriting, storytelling, and creative judgment.
• Demonstrated experience developing and executing structured creative testing programs.
• Ability to interpret creative performance data.
• Experience briefing and directing UGC creators, video editors, designers, and other creative production partners.
• Ability to take ownership of creative strategy while remaining actively involved in hands-on execution.
• Strong collaboration and communication skills.
• Professional English proficiency.

Nice to have

• Experience working in-house with a physical consumer-product DTC brand.
• Background in lifestyle, fashion, accessories, travel products, outdoor gear, or related consumer categories.
• A track record of sustained ownership, long-term contributions, and measurable creative improvements within a brand or client account.

About the company

The client is a growing US-based direct-to-consumer brand specializing in bags, backpacks, travel accessories, and everyday carry products.