Senior Media Buyer (Meta & TikTok) — DTC

The role

You will own hands-on paid acquisition across Meta and TikTok. You will manage advertising accounts, make budget and optimization decisions, and provide creative direction based on performance data.

What you will do

• Develop and execute DTC acquisition strategy, campaign architecture and channel allocation across Meta and TikTok.
• Make and own campaign and optimization decisions within approved budgets.
• Analyze performance at the individual creative level.
• Design and execute rigorous creative tests.
• Provide specific, evidence-based recommendations to Creative Strategy.
• Allocate and scale spend against CAC, ROAS, MER, new-customer acquisition and contribution margin.
• Launch and optimize campaigns, bidding, automation, pacing and experiments.
• Diagnose underperformance and develop recovery plans.
• Stay current on Meta and TikTok advertising systems.
• Evaluate the operational impact of platform changes.

Required qualifications

• Personally managed at least $500K per month in DTC/e-commerce paid media spend, directly making budget allocation and optimization decisions.
• Proven expertise in creative-performance analysis and testing at scale.
• Hands-on Meta and TikTok expertise, including current delivery, attribution, bidding and automation systems.
• Practical understanding of Meta Andromeda and the ability to adapt campaign structure, creative testing and optimization strategies to platform changes.
• Demonstrated ability to maintain acceptable acquisition efficiency while scaling, with strong command of CAC, ROAS, MER and contribution margin.
• Documented examples of performance decline, root-cause diagnosis and recovery.
• Experience translating paid-media findings into actionable creative recommendations.
• Independent DTC commercial judgment and repeatable campaign and testing systems.
• Based in the United States.

Nice to have

• $1M+ per month under direct control is preferred.

About the company

Our client is a growing US-based direct-to-consumer brand in the travel and commuter accessories space, with a revenue run rate exceeding $10M. The company sells backpacks, carry-on gear and accessories through Shopify and TikTok Shop.