Product Marketing Manager (B2C Mobile Subscription SaaS)

Europe (remote). Posted 6 months ago

The role

The Product Marketing Manager will own and optimize monetization funnels, onboarding flows, paywalls, and subscription conversion mechanics. This role works across mobile and web products to improve ARPU and revenue-per-user metrics.

What you will do

Optimize onboarding funnels, quizzes, paywalls, and subscription flows
Increase ARPU/RPU and improve monetization performance
Launch and analyze A/B tests and experimentation initiatives
Improve conversion, retention, and subscription metrics
Collaborate with creatives, product, analytics, and founders
Develop and test pricing, offers, and monetization hypotheses
Analyze funnel performance and identify revenue growth opportunities
Work closely with acquisition and billing teams to improve overall unit economics

Required qualifications

5+ years of relevant experience
Hands-on experience with mobile apps and subscription monetization
Hands-on experience with quiz-based funnels and paywalls
Hands-on experience with onboarding optimization
Hands-on experience with A/B testing and experimentation
Hands-on experience with ARPU / LTV / conversion optimization
Hands-on experience with data-driven product growth
Active daily use of AI tools and agents
Full-time commitment, no side projects

Nice to have

Experience in B2C subscription SaaS
Experience in mobile subscription products and consumer apps
Experience in high-scale consumer monetization environments
Experience in fast-paced, high-ownership product companies
Web to Wave or similar funnel/paywall platforms

Benefits

Competitive compensation
Strong performance-based bonus structure
Paid test task as part of the hiring process

Before you apply

Paid one-day test task (real data, under NDA) is part of the process
Eastern Europe preferred

About the company

The client is a profitable, self-funded B2C subscription SaaS company operating primarily in the US market. It is an AI-driven, execution-focused team with a high-scale mobile subscription business.