Social Media Lead

The role

The Social Media Lead will own the organic social strategy and content production for a DTC brand. This individual contributor role involves developing campaigns, directing shoots, and managing community engagement across multiple platforms.

What you will do

• Own and develop organic social strategy across Instagram, TikTok, Facebook, and YouTube.
• Create original social-first campaigns for product launches and brand storytelling.
• Develop creative concepts, visual references, shoot strategies, shot lists, and content briefs.
• Lead creative direction for photo and video shoots with production partners.
• Coordinate production timelines, deliverables, and creative resources.
• Manage daily publishing, editorial calendars, captions, and platform-specific content adaptation.
• Build and engage an active community across social channels.
• Track organic reach, engagement, audience growth, and campaign performance.
• Use performance data to improve future campaigns and content strategy.
• Coordinate with Creative Strategy and Creator Partnerships teams.

Required qualifications

• Proven experience owning organic social strategy and executing campaigns for DTC, e-commerce, lifestyle, fashion, or consumer product brands.
• A portfolio demonstrating end-to-end ownership of organic social campaigns or product launches.
• Strong creative judgment and visual storytelling skills.
• Experience developing social-first content concepts.
• Hands-on experience creating shoot briefs, shot lists, and directing photo or video production.
• Strong understanding of Instagram, TikTok, Facebook, and YouTube organic content strategies.
• Experience managing editorial calendars, publishing workflows, and community engagement.
• Ability to analyze organic social performance and translate insights into actionable improvements.
• Comfortable working independently and collaborating across a growing marketing team.

About the company

The client is a growing US-based direct-to-consumer (DTC) brand specializing in high-performance backpacks, travel accessories, and everyday carry products. The company has over $10M in annualized revenue and is building an in-house marketing team.