PPC Manager (Meta Ads)

The role

You will plan, launch, and manage Meta Ads lead-generation campaigns for US dental practices. You will own Meta Ads performance, set up ad accounts, and handle client communication.

What you will do

• Plan, launch, and manage Meta Ads lead-generation campaigns for US dental practices.
• Set up new client ad accounts from scratch including Business Manager, pixel and tracking, and campaign structure.
• Research creatives, write and build ads, and run structured tests on audiences, offers, and creative angles.
• Optimize for cost per lead and for booked and attended consultations.
• Send each client a performance report every two weeks using existing templates.
• Answer ad-hoc client questions promptly and clearly.

Required qualifications

• 5+ years of hands-on Meta Ads experience, including building accounts and campaigns from scratch. Strong candidates with 3–4 years are also considered.
• Proven lead-generation results for US local-service clients, with numbers you can show (CPL, lead quality, booked appointments).
• A structured approach to creative and audience testing.
• Hands-on tracking setup and troubleshooting: Pixel, Conversions API, lead and booking events.
• Strong spoken and written English for direct calls and reports with US clients.
• Willingness to learn, take feedback well, and adjust your approach.
• Clear, reliable communication and an easy-to-work-with attitude.

Nice to have

• Dental, clear aligner (Invisalign), or other healthcare lead-gen experience.
• Agency background managing several client accounts at once.
• Using AI tools such as Claude or ChatGPT to prepare clear reports.

Benefits

• Work directly with the founder, with real ownership of campaigns and client relationships.
• A focused niche: US dental and clear aligner lead generation, with clear KPIs.
• Gradual onboarding, one account at a time, and a possible path to full-time.

Before you apply

• B2B / independent contractor agreement.
• 90-day trial period with clear KPIs, starting with one client account.
• Screening call with an OnHires recruiter, including technical Meta Ads questions.
• Finalist case with the founder: 30 minutes to prepare a short plan for a dental lead-gen scenario, then present and discuss it live.

About the company

onhires is a US marketing agency that helps dental practices win new patients, mainly for clear aligner treatment such as Invisalign.