Affiliate & Creator Partnerships Lead

The role

You will build and scale an in-house creator partnerships program. This involves managing UGC creators, influencer collaborations, and TikTok Shop affiliates to drive business results.

What you will do

• Identify, evaluate, and recruit UGC creators, influencers, TikTok Shop affiliates, and long-term brand partners.
• Build relationships with creators that align with brand audience and commercial goals.
• Manage outreach, negotiations, onboarding, product seeding, fees, commissions, and content usage rights.
• Develop repeat collaborations with high-performing creators.
• Recruit and activate TikTok Shop affiliates to drive product discovery and sales.
• Monitor affiliate engagement, conversions, revenue, and creator-level performance.
• Collaborate with the Creative Strategy team to translate creative briefs into creator assignments.
• Coordinate product samples, content production schedules, deliverables, revisions, and approvals.
• Manage content usage permissions and coordinate asset handoffs.
• Track creator performance and use insights to improve selection, briefs, and program investment.

Required qualifications

• Proven hands-on experience managing creator partnerships, influencer marketing, or UGC programs within DTC or e-commerce brands.
• Practical experience with TikTok Shop affiliate programs, including creator recruitment, activation, performance tracking, and growth.
• Experience managing performance-focused UGC creators and content production for paid advertising.
• Strong understanding of different creator partnership models, including paid UGC, influencer collaborations, affiliate commissions, and long-term partnerships.
• Demonstrated ability to measure creator-level performance and translate results into actionable improvements.
• Experience with creator outreach, negotiations, product seeding, deliverables, usage rights, and creator management tools.
• Ability to build and manage organized creator pipelines and scalable partnership processes.
• Strong communication, relationship management, analytical, and organizational skills.
• A proactive, independent working style with the ability to take full ownership of a function.

Benefits

• Build from the ground up
• One of the first in-house marketing hires
• Direct access to the CEO
• Build alongside a new marketing team
• Remote opportunity

Before you apply

• Initial screening with OnHires
• Interview with the CEO
• Practical assessment
• Assessment review with the CEO

About the company

The client is a growing US-based direct-to-consumer brand in the travel and everyday accessories space with an annual revenue run rate exceeding $10M.