CRM / Data Platform Consultant

The role

You will help shape the strategy, architecture, and roadmap for a new iGaming player data platform. You will evaluate market solutions and define in-house versus third-party technology requirements.

What you will do

• Analyze existing iGaming CRM, CDP, and PAM solutions.
• Define the vision and priorities for a unified player data platform.
• Evaluate third-party solutions versus developing an in-house platform.
• Define key functionalities, technical requirements, resources, priorities, and implementation timelines.
• Review proposed solutions and provide practical recommendations.
• Advise on player segmentation, real-time triggers, bonus effectiveness, and measuring incremental revenue.

Required qualifications

• Hands-on experience with iGaming CRM, Customer Data Platforms (CDP), or Player Account Management (PAM) systems.
• Strong understanding of player lifecycle management, retention, player profiles, and segmentation.
• Experience with multi-brand or cross-brand player data environments.
• Background in designing or implementing player profiles, bonus targeting, promotional mechanics, game recommendations, or real-time triggers.
• Understanding of player wallets, bonus engines, reward mechanics, and promotional rules.
• Ability to assess CRM and bonus performance through data, experiments, and incremental revenue measurement.
• Knowledge of bonus abuse prevention and responsible gambling principles.
• Strong analytical and strategic thinking.
• Excellent written and verbal English communication skills.

Nice to have

• Experience working directly with iGaming operators.
• Experience building or selecting in-house CRM / CDP solutions.
• Familiarity with unified wallets, bonus engines, missions, tournaments, and reward systems.
• Experience with white-label or multi-market platforms, particularly in Asia or Latin America.
• Knowledge of analytics platforms such as Amplitude, Mixpanel, or PostHog.
• Experience designing control-group experiments and measuring campaign effectiveness.

About the company

Our client is developing a next-generation MarTech platform designed to help businesses unlock new revenue opportunities and scale through smarter technology.