Founding Content Lead

The role

You will turn closed deals and client outcomes into case studies, testimonials, and stories across written, visual, and video formats. You will build an AI-native content engine and manage production by directing creative partners.

What you will do

• Turn closed deals and client outcomes into case studies, testimonials, and stories.
• Own stories from concept and interview preparation through final delivery.
• Source and direct videographers, photographers, and other creative partners.
• Own the brief, production plan, handoffs, captions, on-screen text, graphics, and final cut.
• Own OffDeal's blog and core website content.
• Build repeatable workflows for finding stories and organizing source material.
• Maintain a content library for teams across OffDeal.
• Identify and build new organic formats and channels for reaching business owners.

Required qualifications

• 3–6 years creating content in a marketing, editorial, agency, or startup setting.
• Meaningful ownership of both the process and finished work.
• A portfolio that demonstrates strong writing and range.
• At least one video, customer story, or case study driven from concept to finished asset.
• Experience creating content for SMB owners and owner-operators.

Nice to have

• Familiarity with financial services or M&A
• A track record of quickly mastering unfamiliar, technical subjects
• Experience testing, launching, or growing an organic content format or channel

Before you apply

• Process includes a live work sample: raw material in, finished asset out, using the tools you actually work with.

About the company

OffDeal is an AI-native investment bank for founder- and family-owned businesses. They combine investment bankers with technology to provide M&A advice to an underserved market.