Head of APAC Marketing

The role

You will own the end-to-end marketing motion for APAC to build brand presence and generate pipeline. You will set the regional marketing vision, adapt global playbooks, and build the field engine to support sales.

What you will do

• Own APAC marketing end-to-end including brand, demand generation, partner marketing, events, and customer case studies
• Partner with APAC sales leadership to align marketing activity to pipeline priorities
• Own vertical ABM strategy and run targeted campaigns
• Localize core positioning and messaging for the APAC market
• Lead APAC events strategy including owned events and third-party sponsorships
• Build and drive the APAC partner marketing motion
• Develop joint GTM programs with key partners
• Track and report on pipeline contribution and marketing performance
• Manage regional marketing budget allocation

Required qualifications

• 10+ years in enterprise B2B GTM
• Meaningful experience in APAC marketing roles
• Capability to influence executive leadership (VP/C-suite)
• Experience navigating complex cross-functional matrix structures
• Deep domain familiarity with regional enterprise buying behaviors, compliance environments, and localized sales cycles across APAC markets inclusive of Japan
• Fluent in English
• Experience across demand generation, field marketing, partner marketing, and events
• Experience building and executing partner marketing programs
• Ability to travel across the region and occasionally further afield (20-30%)

Nice to have

• Experience in the GRC or Internal Audit space
• Existing relationships with key APAC Internal Audit or Risk associations

Before you apply

• Background checks are required for this role

About the company

Optro helps enterprises transform risk into opportunity through its AI-powered GRC Intelligence Platform. It is one of the 500 fastest-growing tech companies in North America.