Growth - Digital Marketing (Business)

The role

This B2B Paid Marketing leader will own and scale global acquisition across channels like Paid Search, Paid Social, Programmatic, and Affiliate. You will define channel strategy and partner with various teams to connect paid campaigns to buying journeys.

What you will do

• Own global paid channel strategy for B2B audiences.
• Build and optimize programs across self-serve, product-led, and sales-assisted motions.
• Partner with Sales and GTM teams to align campaigns with revenue priorities.
• Optimize full-funnel performance from demand capture through long-term customer value.
• Develop B2B audience, offer, and messaging strategies.
• Create feedback loops with Sales and Marketing Operations.
• Drive experimentation and incrementality measurement.
• Build AI-enabled creative, targeting, reporting, and optimization workflows.

Required qualifications

• 8+ years of B2B growth, demand generation, or performance marketing experience.
• 6+ years of deep, hands-on experience leading paid marketing across channels.
• Track record of launching, scaling, and optimizing B2B paid programs at significant budget levels.
• Experience marketing across self-serve, product-led, and sales-assisted journeys.
• Experience partnering with Sales, GTM, product marketing, lifecycle, and marketing operations.
• Strong analytical and measurement skills across experimentation, incrementality, attribution, and unit economics.
• Experience working with CRM, marketing automation, intent, attribution, and BI systems.
• Experience scaling B2B programs internationally.
• Excellent stakeholder management and communication skills.
• Test-and-learn mindset.
• Comfort operating in fast-moving environments and adopting AI-enabled workflows.

Nice to have

• Ideally in high-growth technology or subscription businesses.

About the company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity.