Consumer Marketing Manager, Japan

The role

The Consumer Marketing Manager will develop and execute locally relevant consumer programs in Japan. This role involves managing integrated initiatives across brand, product storytelling, digital, social, creators, partnerships, community, and lifecycle.

What you will do

• Develop and execute Japan-specific consumer marketing plans.
• Drive full-funnel initiatives to grow users and weekly active users.
• Deepen activation, repeat usage, retention, advocacy, and sentiment.
• Act as a local expert on Japanese culture, consumer behavior, and media dynamics.
• Manage and collaborate with local agencies, creators, and production partners.
• Partner with cross-functional teams including product marketing, communications, and partnerships.
• Represent the voice of Japan internally to ensure local nuance in strategy and messaging.

Required qualifications

• 7+ years of marketing experience.
• Track record of delivering high-impact consumer campaigns and measurable user or usage growth in Japan.
• Deep understanding of the Japanese consumer landscape, cultural context, and local media and marketing ecosystems.
• Proven ability to build and execute integrated marketing plans across brand, digital, influencer/creator, and partner channels.
• Comfortable operating at both strategic and hands-on executional levels in a fast-paced, ambiguous environment.
• Strong network of local agencies, creatives, creators, and production partners.
• Demonstrated experience managing external partners.
• Excellent communicator and collaborator.

About the company

OpenAI is an AI research and deployment company. Their mission is to ensure that artificial general intelligence benefits all of humanity.