Growth - Digital Marketing (Enterprise)

The role

This leader will build and scale global demand generation across channels for enterprise audiences. You will define channel strategy, connect paid media to ABM programs, and own performance from engagement to revenue.

What you will do

• Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels.
• Build and scale ABM programs across priority accounts and segments.
• Partner with Sales and GTM leadership to align investment with account priorities and pipeline goals.
• Optimize performance across the enterprise funnel including account engagement and revenue.
• Develop audience and messaging strategies for buying committees and industries.
• Create a closed-loop operating rhythm with Sales and Marketing Operations.
• Design experiments and scalable playbooks across markets.
• Build AI-enabled creative, targeting, reporting, and optimization workflows.

Required qualifications

• 10+ years of B2B growth, demand generation, or performance marketing experience, including meaningful ownership of enterprise programs.
• 6+ years of deep, hands-on experience leading paid marketing across channels, including Paid Search, Paid Social, Programmatic, and Affiliate, at both an operational and strategic level.
• A strong track record building and scaling enterprise ABM programs that generate measurable account engagement, qualified pipeline, and revenue.
• Experience partnering closely with Sales, GTM, field marketing, product marketing, and marketing operations to plan and execute integrated campaigns.
• Deep understanding of complex B2B buying journeys, buying committees, long sales cycles, account segmentation, and sales-assisted conversion.
• Experience connecting media and account signals across CRM, marketing automation, intent, attribution, and BI systems to guide investment decisions.
• Strong analytical and experimentation skills, including incrementality, attribution tradeoffs, pipeline measurement, and translating analysis into action.
• Experience scaling enterprise marketing across international markets with thoughtful localization and alignment to regional sales motions.
• Excellent stakeholder management and communication skills.
• A test-and-learn mindset.
• Comfort operating in fast-moving environments and adopting AI-enabled workflows.

About the company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. They seek to safely deploy AI to the world through their products.