Product Marketing Manager, Advertising

The role

You will shape positioning, inform product priorities, and deliver go-to-market initiatives for OpenAI's advertising business. You will work with Product, Engineering, Sales, and Partnerships to translate AI capabilities into customer value.

What you will do

• Define product and marketing strategy for a component of the advertising business.
• Develop understanding of advertisers through research, market analysis, and competitive insights.
• Own positioning and messaging for the product area.
• Partner with Product and Engineering on roadmap discussions and product decisions.
• Develop and drive go-to-market plans for new products and features.
• Create advertiser-facing content and sales enablement materials.
• Partner with Sales, Partnerships, Data Science, and Analytics to define success metrics.
• Surface advertiser concerns and launch risks related to performance, safety, policy, and trust.
• Align cross-functional partners around priorities, responsibilities, and timelines.
• Build repeatable approaches to launches, messaging, and enablement.

Required qualifications

• Experience independently developing product and marketing strategies and bringing products to market, particularly in advertising, marketing technology, platforms, or data and AI.
• Experience in structured problem solving environments including but not limited to strategy/management consulting, investment banking, corporate strategy and venture capital.
• Understand advertiser goals and the advertising ecosystem, including measurement, targeting and relevance, creative, auctions, and performance tradeoffs.
• Ability to turn customer research and market insights into clear positioning, actionable go-to-market plans, and recommendations.
• Communicate clearly and persuasively, translating technical concepts into differentiated customer value.
• Use qualitative and quantitative evidence to make decisions and improve results.
• Bring structured problem solving and strong judgment to ambiguous challenges.
• Build effective partnerships across Product, Engineering, Sales, and other teams.

About the company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity.