B2B Marketing Manager, DACH

The role

You will own the integrated B2B marketing strategy and execution for Germany, Austria, and Switzerland. You will partner with Sales and GTM leadership to create programs that drive pipeline, accelerate opportunities, and grow AI adoption. This is a generalist role spanning field marketing, demand generation, account-based programs, and product launches.

What you will do

• Own and execute the integrated DACH B2B marketing plan.
• Carry pipeline goals and demonstrate measurable contribution to revenue outcomes.
• Partner with DACH Sales and GTM leadership on territory planning and target-account prioritisation.
• Build full-funnel programs across multiple marketing channels.
• Design programs around priority accounts and technical C-suite audiences.
• Work with Marketing Operations to define audiences and track performance.
• Translate global campaigns and product launches into locally relevant programs.
• Develop locally relevant customer stories and advocacy opportunities.
• Build joint programs with strategic technology and consulting partners.
• Manage the operating rhythm including budget, agency coordination, and reporting.

Required qualifications

• 12+ years of experience in integrated B2B, regional, field, demand generation, or account-based marketing.
• Proven track record of driving measurable pipeline and revenue impact.
• Experience supporting high-value products with long sales cycles.
• Experience holding pipeline goals or comparable commercial targets.
• Experience partnering with enterprise sellers and Sales leadership.
• Experience working with Marketing Operations on campaign architecture and measurement.
• Ability to use pipeline and campaign data to make investment decisions.
• Experience connecting multiple channels into one coherent market plan.
• Understanding of DACH enterprise buying dynamics.
• Ability to balance local market needs with regional and global priorities.
• Ability to communicate with senior technical C-suite audiences.
• Fluent in German and English.

Nice to have

• Experience in enterprise technology, cloud, AI, or SaaS.

About the company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. The Marketing team contributes to the mission of responsible and widespread AI adoption.