B2B Marketing Lead, ANZ

The role

The ANZ B2B Marketing Lead owns the B2B marketing strategy, execution, and outcomes across Australia and New Zealand. They prioritize enterprise and mid-market opportunities and translate global strategy into local programs to drive pipeline and adoption.

What you will do

• Own ANZ B2B marketing strategy and investment recommendations.
• Plan and run integrated marketing programs including ABM, field events, and customer stories.
• Activate global and regional campaigns for the ANZ market.
• Create local content such as customer stories, sales enablement, and newsletters.
• Partner with Sales to identify priority accounts and pipeline gaps.
• Work with Product Marketing to adapt launches and B2B narratives.
• Coordinate with Comms, Global Affairs, Legal, and policy partners.
• Build partner marketing strategies with ecosystem and industry partners.
• Coordinate startup and developer programs.
• Manage agencies, vendors, timelines, budgets, and reporting.

Required qualifications

• 10+ years of experience in B2B, enterprise, field, demand generation, or integrated marketing.
• Substantial ANZ B2B market experience.
• Proven experience driving measurable B2B pipeline and adoption.
• Proven experience building and executing account-based marketing (ABM) programs.
• Proven experience executing integrated marketing programs that translate global or regional campaigns.
• Strong understanding of enterprise and mid-market buying dynamics across Australia and New Zealand.
• Full professional English fluency.
• Demonstrated ability to work cross-functionally.
• Strong project management skills.
• Analytical ability to connect marketing activity to business outcomes.
• Demonstrated ability to own market strategy and hands-on execution.
• Strong stakeholder influence.

Nice to have

• Experience marketing AI, developer, SaaS, infrastructure, cloud, data, or other technical products
• Familiarity with Salesforce, Marketo, event platforms, and marketing analytics tools
• Partner marketing experience, ideally including partner-led GTM and ecosystem co-marketing in ANZ
• Experience with regulated or trust-sensitive industries such as financial services, healthcare, public sector, education, or professional services
• Experience in startups, high-growth technology companies, or global-local matrix organizations
• An existing network across ANZ enterprise technology, partner, agency, creative, production, or industry communities
• Deep understanding of the business and consumer landscape, cultural context, and media and marketing dynamics across Australia and New Zealand

About the company

OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence benefits all of humanity.