Industry & Experiential Marketing Lead, Ads

The role

The Industry & Experiential Marketing Lead will build OpenAI's presence and relationships across the global advertising industry. You will define industry engagement strategy, develop strategic relationships, and lead participation in advertising community moments.

What you will do

• Define the global industry engagement strategy.
• Build strategic industry relationships with trade associations, professional communities, and event organizers.
• Own the advertising industry events portfolio including conferences and sponsorships.
• Create executive gatherings, industry forums, and roundtables.
• Lead program strategy and execution by partnering with the Events & Experiences team.
• Develop thought leadership partnerships for research, insights, and content.
• Shape executive participation in speaking opportunities.
• Connect engagement to commercial outcomes by working with Sales and Vertical Marketing.
• Build and lead the function by managing external partners, priorities, and budgets.

Required qualifications

• 10+ years of experience in B2B marketing, advertising industry marketing, experiential marketing, strategic partnerships, or related roles.
• Strong understanding of the advertising ecosystem, including enterprise advertisers, agencies, and industry organizations.
• Track record of developing industry partnerships and delivering programs or experiences.
• Experience leading complex programs with Sales, Communications, creative teams, event production teams, and external partners.
• Strong strategic and creative judgment.
• Excellent communication and relationship-building skills, including experience working with senior executives and external industry leaders.
• Ability to prioritize in a fast-moving environment and make decisions with incomplete information.
• Experience establishing success measures and using results to improve programs.

About the company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity.