Partner Marketing Manager, Ads

The role

You will develop strategy, programs, and go-to-market frameworks to activate an ecosystem of technology, measurement, and strategic partners for ChatGPT Ads. You will work with global advertising platforms and measurement companies to drive advertiser adoption and revenue.

What you will do

• Support overall ecosystem strategy to drive advertiser adoption and revenue
• Develop differentiated go-to-market strategies across partner segments
• Build and scale partner marketing frameworks
• Design and execute integrated co-marketing programs
• Partner with product and partnerships teams to translate integrations into value propositions
• Drive advertiser acquisition and activation through partners
• Create scalable partner enablement programs and marketing materials
• Develop joint messaging, positioning, and launch narratives
• Identify and develop customer and partner stories
• Establish measurement frameworks for partner marketing

Required qualifications

• 8+ years experience in partner marketing, platform marketing, product marketing, ecosystem marketing, or a related role in advertising or technology
• Understand the digital advertising ecosystem and how advertisers work across buying platforms, agencies, measurement providers, and marketing technology
• Experience building partner programs from the ground up
• Experience developing and executing external-facing programs including events, webinars, and partner activations
• Experience working with senior executives and external partners

Nice to have

• Experience turning one-off partnerships into scalable go-to-market motions
• Ability to move comfortably between strategy and execution
• Ability to align teams with different incentives, priorities, and ways of working
• Strong positioning and storytelling instincts
• Ability to use data to determine investment and program scaling
• Comfort operating in an emerging category

About the company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. They seek to safely deploy AI through their products.