Marketing Scientist

The role

You will help OpenAI Ads prove and improve advertisers media performance. You will work with sales, partners, and clients on measurement including verification, attribution, incrementality, brand, and marketing mix modeling.

What you will do

• Partner with Sales, advertisers, and agencies to shape learning agendas and improve media performance.
• Apply advertising measurement approaches across attribution, incrementality, and marketing mix modeling.
• Develop scalable measurement programs and guidance.
• Shape advertiser-facing insights experiences to translate data into performance recommendations.
• Conduct auction optimization analyses to identify delivery, pricing, and performance opportunities.
• Communicate complex concepts clearly while upholding standards for privacy and transparency.

Required qualifications

• 10+ years expertise in advertising measurement, including experimentation, incrementality testing, attribution, and econometric approaches such as MMM.
• Hands-on senior individual contributor experience working with large datasets using SQL, Python or R, and AI-enabled analytical workflows.
• Experience designing or operating lift and incrementality programs, including experiment design, power analysis, governance, diagnostics, and statistical quality standards.
• Experience with third-party measurement providers, partner onboarding, APIs or data integrations.
• Experience partnering with Product, Engineering, and Data Science to turn methodology into scalable tools or platform capabilities.
• Ability to translate complex statistical concepts into practical decisions for technical and non-technical audiences.
• Ability to thrive in fast-paced, high-ambiguity environments and influence across teams.

About the company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity.