Integrated Marketing Manager - LATAM

The role

The Integrated Marketing Manager will lead consumer marketing programs across LATAM, focusing on Brazil and Spanish-speaking markets. You will develop consumer strategies, lead integrated campaigns, and translate AI product capabilities into consumer use cases.

What you will do

• Build consumer strategies from research, market signals and local cultural insight
• Translate product features and AI capabilities into consumer use cases and brand storytelling
• Lead integrated campaigns from brief to launch and learning
• Adapt global launches and campaigns to local needs
• Connect cultural relevance with practical product utility
• Partner with creator, social and partnership teams to sustain product education
• Partner with cross-functional teams to align priorities and launch readiness
• Define success and learning plans using brand and behavioral metrics
• Manage campaign resources, agencies, budgets and production dependencies

Required qualifications

• 12+ years of technology marketing experience across Brazil and Spanish-speaking LATAM
• Proven record of leading integrated B2C programs
• Hands-on experience marketing AI products
• Deep local market knowledge and an insight-first approach
• Strong product marketing expertise and genuine product curiosity
• Strong strategic and creative judgment
• Understanding of the full consumer journey
• Strong measurement and experimentation discipline
• Experience balancing regional consistency with local nuance
• Experience influencing cross-functional and global teams without formal authority
• Record of personal ownership in setting direction and producing work directly
• Fluency in Portuguese, English and Spanish

Nice to have

• An established network of local creative, media, creator or cultural partners
• Experience reaching audiences beyond the region’s largest urban centers
• Experience connecting consumer product adoption with professional use cases
• Experience building reusable launch and campaign practices across markets

About the company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. The LATAM Marketing team connects global product innovation with local consumer needs, culture and behavior.