Education Content Marketing Lead

The role

You will build and improve a scalable content operating system and produce diverse content formats. You will create curriculum, video, and marketing assets for students, educators, and institutional leaders.

What you will do

• Build and improve a scalable content operating system.
• Maintain a single source of truth for the roadmap, editorial calendar, and assets.
• Produce and edit content including articles, blogs, case studies, and social posts.
• Develop practical curriculum and professional-learning resources.
• Lead video development from concept through final cut.
• Own and grow education-specific channels across social, email, websites, and blogs.
• Set growth and engagement goals and analyze performance.
• Turn goals and expert input into clear briefs and plans.
• Scale production by managing writers, editors, designers, and other vendors.

Required qualifications

• Significant experience in content production, content marketing, editorial leadership, curriculum development, instructional design, or creative production.
• Strong portfolio demonstrating writing and editing across long-form editorial, curriculum, video, social, and visual content.
• Experience building or improving content systems, workflows, templates, governance, tooling, automation, or publishing operations.
• Experience owning digital channels and using audience and performance data to deliver results.
• Experience in video storytelling, including scripting, structural editing, and interview preparation.
• Ability to turn ambiguous, cross-functional input into clear requirements and polished work.
• Experience sourcing and onboarding external partners.
• Fluency with content-management, digital-asset-management, project-management, analytics, and automation tools.

Nice to have

• Experience working in education, edtech, AI, or another technical field.
• Experience creating both curriculum or professional-learning resources and audience-facing marketing content.

About the company

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. They seek to safely deploy AI through their products.